FREE NORTH TEXAS HOME SELLER PLAN

THINKING ABOUT SELLING? DON’T SPEND A DOLLAR ON YOUR HOME UNTIL YOU HAVE A PLAN.

5 moves to make before you list that could help you walk away with more money.

The North Texas Seller Profit Plan™ is a complimentary 10-minute planning guide designed to help you decide what to fix, what to skip, how to compete, and what you could potentially walk away with before your home hits the market.

KNOW YOUR COMPETITION - Understand what buyers will compare your home against.
SPEND SMARTER - Determine which improvements may be worth considering and which ones may not be.
BUILD YOUR PLAN - Think through your condition, positioning, improvements, competition, and potential proceeds.

Fill Out The Form Below ⬇️ Then Click Submit

Complimentary. No obligation.

BEFORE YOU START PREPARING

THE FIRST QUESTION ISN’T “WHAT SHOULD I FIX?”

IT’S “WHAT’S THE PLAN?”

If you're considering selling in the next 3–12 months, you may already be wondering:

Should I repaint?
Should I replace the flooring?
Should I update the kitchen?
What is my home worth?
What are buyers looking for?
How much could I actually walk away with?

The problem is that homeowners often begin preparing their homes before they have a strategy for selling them.

Not every improvement produces a meaningful return.
Not every flaw needs to be fixed.
And the most expensive project isn't necessarily the one that will make the biggest difference.

Before you start spending, start with a plan.

WHAT’S INSIDE

THE 5 MOVES TO MAKE BEFORE YOU LIST

KNOW YOUR COMPETITION

Most homeowners start with:

“What is my home worth?”

Start with another question:

“What will buyers compare my home to?”

You'll evaluate the other choices buyers may have, including similar resale homes, new construction, builder incentives, condition, updates, and current inventory.

LOOK AT YOUR HOME WITH “BUYER EYES”

You've seen your home thousands of times.

A buyer is seeing it for the first time.

The Seller Profit Plan™ helps you identify what may feel:

Worn • Dark • Cluttered • Dated • Damaged

You'll also calculate your own Buyer Eyes Score to identify areas that may deserve attention before listing.

DON’T OVER-IMPROVE YOUR HOME

There is a difference between an improvement that makes your home easier to sell and one that actually increases your potential proceeds.

Before committing to a major project, you'll run it through a simple 4-Question Profit Test:

Will buyers in my price range expect it?
Will not doing it create an obvious buyer objection?
Is the likely benefit greater than the cost?
Could a smaller solution accomplish the same thing?

Sometimes the smartest pre-listing improvement is the one you DON'T make.

POSITION YOUR HOME TO WIN

Getting the property ready is only half the equation. The other half is how the market perceives it.

You'll think through five factors that can shape buyer response:

PRICE
PRESENTATION
EXPOSURE
TIMING
COMPETITION

The goal isn't simply to put your home on the market. The goal is to enter the market with a strategy designed to make buyers want to see it.

KNOW YOUR NUMBER

Consider other negotiated expenses that could affect your final proceeds. A high sale price sounds great. But sale price and profit aren't the same thing.

The Seller Profit Plan™ helps you begin estimating:

Expected Selling Price
Mortgage / Loan Payoff
Repairs / Improvements
Estimated Selling Expenses
Other Estimated Costs

ESTIMATED NET PROCEEDS

$________________

So you can begin answering the question:

“IF I SELL, WHAT COULD I POTENTIALLY WALK AWAY WITH?”

BEFORE YOU RENOVATE

WILL THAT IMPROVEMENT ACTUALLY HELP YOUR SALE?

Will buyers in my price range expect this improvement?

YES / NO / NOT SURE

Will NOT doing it create an obvious buyer objection?

YES / NO / NOT SURE

Is the likely benefit greater than the cost?

YES / NO / NOT SURE

Could a smaller solution accomplish the same thing?

YES / NO / NOT SURE

BEFORE SPENDING $10,000 TRYING TO MAKE $5,000, GET A MARKET-BASED SECOND OPINION.

HOW READY ARE YOU?

YOUR SELLER PROFIT SCORE™

Rate yourself from 1–5 in each category:

COMPETITION - I understand the homes buyers will compare mine against.
CONDITION - I know which areas could affect buyer perception.
IMPROVEMENTS - I know which improvements may be worth considering.
POSITIONING - I understand how my home should compete in the market.
PROFIT - I have a reasonable estimate of my potential net proceeds.

TOTAL SCORE

_____ / 25

The point isn't to get a perfect score.

It's to identify what you still need to know before making expensive decisions.

SELLING SMARTER STARTS BEFORE YOU LIST

YOUR PROFIT ISN’T DETERMINED BY SALE PRICE ALONE.

A successful sale involves more than simply getting the highest possible offer.

Your preparation costs matter.

Your competition matters.

Your pricing matters.

Your positioning matters.

Your marketing matters.

And what you actually walk away with matters.

That's why the Seller Profit Plan™ brings all five areas together before you begin making major decisions.

COMPETITION → CONDITION → IMPROVEMENTS → POSITIONING → PROFIT

SELLING IN THE NEXT 3–12 MONTHS?

THE BEST TIME TO BUILD YOUR PLAN IS BEFORE YOU NEED IT.

You don't have to be ready to list next week. In fact, starting earlier gives you more time to determine:

What should I fix?
What should I leave alone?
Which improvements might actually matter?
How does my home compare with the competition?
What could my home realistically sell for?
What could I potentially walk away with?

The goal is to make those decisions before you're under pressure to get the home on the market.

Created for North Texas HOMEOWNERS By Brandon Hays

Realtor | Top Equity Group @ Real
Serving Prosper • Celina • Frisco • McKinney
$198M+ Closed Residential Sales
180+ Five-Star Reviews
Top 5% Producing Agent — Real Producers

Since 2005, I’ve helped North Texas homeowners answer the tough questions about their home’s market value. The 15-Minute Audit™ gives you a proven framework for asking better questions before you sell.

WHEN YOU'RE READY FOR THE NEXT STEP

LET’S BUILD YOUR PERSONALIZED SELLER PROFIT PLAN™

A generic guide can help you ask the right questions. Your home requires property-specific answers. When you're ready, I'll personally help you evaluate:

What your home may realistically sell for
The properties buyers are likely to compare against yours
What I would fix before listing, and what I wouldn't spend money on
Your strongest selling advantages and likely buyer objections
A preliminary estimate of potential net proceeds
A recommended strategy for bringing your home to market

DON'T GUESS. GET A PLAN.

START WITH THE PLAN

BEFORE YOU SPEND MONEY PREPARING YOUR HOME TO SELL, KNOW WHAT YOU’RE TRYING TO ACCOMPLISH.

Get your complimentary North Texas Seller Profit Plan™ and work through the five decisions that can help shape your selling strategy.

COMPETITION • CONDITION • IMPROVEMENTS • POSITIONING • PROFIT

Free for North Texas homeowners. No obligation.

WHAT'S THE NEXT STEP?

TAKE ME TO MY NEXT STEP ➡

469.625.8321 | www.TopEquityGroup.com